Story House (2024)
Lead Designer: Sarah Eurie Kim
Design Director: Susan Park
Lead Designer: Sarah Eurie Kim
Design Director: Susan Park
Story House is a weeklong exploration of the relationship between AI and Creativity, coinciding with Korea Blockchain Week and Frieze Seoul. I created the logo and visual identity in the midst of a “blue sky” of endless possibilities. Working with the design director, I also led and executed concepts for the spatial design.
- Logo & Brand Identity
- Custom Lettering
- UI/UX
- Experiential