seedla/FFL (2022)
seedla is a network of 6 different farmer’s markets in Los Angeles. Farm Food Labs (FFL) is a proposed weekly workshop in which people can learn how to grow their own food. I created this motif of digitization in the visual brand differentiates the unique relationship Los Angeles locals have with farmer’s markets as a place where new trends begin and gather.
- Logo & Brand Identity
- Brand Strategy
- Merchandise & Print
- Custom Lettering
- UI/UX