PIP Summit (2024)



PIP Summit is a Web3 speaker series. The logo and visual brand was created around a custom typeface and processing code that implies a 3D space, allowing amorphous form-based designs that reflect the diverse range of topics at the summit.

  • Logo & Brand Identity
  • Custom Typography
  • Creative Coding
  • Merchandise & Print
  • Web Design 
  • Experiential

Role: Lead Designer
Creative Director: Soo Kim
Events Director: Nick George


Story House (2024)
Story House is a weeklong exploration of the relationship between AI and Creativity, coinciding with Korea Blockchain Week and Frieze Seoul. The logo and visual identity was created to reference a “blue sky” of endless possibilities. 

  • Logo & Brand Identity
  • Custom Lettering
  • Web Design
  • Experiential

Role: Lead Designer
Design Director: Susan Park
Photographer: @wavefilm
Production Agency: M&C  


Emergence Universe (2024)



Emergence Universe is a collaborative storytelling project featuring the works of David Goyer (The Dark Knight, Foundation, Call of Duty) and Dermot Power (Harry Potter, Magic the Gathering, Star Wars). I created the logo, brand strategy, and secondary web pages while working alongside Thoughtlab in building visual brand elements. 

  • Logo & Brand Identity
  • Art Direction
  • 2D Motion
  • UI/UX
  • Data Visualization
  • Web Design

Role: Designer/Art Director
Design Director: Susan Park
Designers: Diego Lugo, Chris Bailey
Web: Sam Fairbarn
Video: Jamil Watson


Ippy (2024)




Like intellectual property itself, Ippy is amorphous, infinitely malleable, and can take any form. I created this mascot, basing his expressions on text based emoticons (◕ ‿ ◕) as a typographic way of using Ippy in twitter threads. Since its introduction, Ippy has been used to supercharge the Story community, as a vehicle for fine-tuned ai models, memes, sticker packs, merchandise, and more.

  • Brand Identity
  • Art Direction
  • 2D Motion
  • Experiential

Role: Lead Designer/Art Director
Design Director: Susan Park

(Video -  Role: Art Director; Creative Director: Drew Litowitz; Motion Designer: Sam Wood; Music: Aaronisyourfriend)

(Fine Tuned AI Model - Playarts)


as if body loop (2023)



This book explores the connection of memory and fine art. I designed this 50 pages, 8.5inchesx12inches publication using a graphic motif that calls to the ellusiveness of memories. 

  • Brand Identity
  • Art Direction
  • Print Design


Farm Food Labs (2023)


Farm Food Labs (FFL) is a proposed weekly workshop in which people can learn how to grow their own food. I created this motif of digitization in the visual brand focusing on the science behind food growth.

  • Logo & Brand Identity 
  • Art Direction 
  • Custom Typography 
  • 2D Motion
  • Experiential
  • Web Design
  • Print Design


Femme House (2023)


Femme House is a nonprofit fostering equitable opportunities for women and gender-expansive individuals in the world of house music. I built this visual brand and executed all designs to focus on creating spaces,  literally and figuratively, in the electronic world for those pushed out by the mainstream.
  • Logo & Brand Identity
  • Art Direction
  • Web Design
  • Print Design