Ippy (2024)

Lead Designer: Sarah Eurie Kim
Design Director: Susan Park

Like intellectual property itself, Ippy is amorphous, infinitely malleable, and can take any form. I created this mascot, basing his expressions on text based emoticons (◕ ‿ ◕) which presents a typographic way of using and customizing Ippy in places like forums and twitter threads. Since its introduction, Ippy has been used to supercharge the Story community, as a vehicle for fine-tuned ai models, memes, sticker packs, merchandise, and more.

• Brand Identity
  
• Merchandise
  
• Experiential

(Video Credits: Art Director: Me; Creative Director: Drew Litowitz; Motion Designer: Sam Wood; Music: Aaronisyourfriend)







(Fine Tuned AI Models by: Playarts & Mahojin)