Sarah is a Multidisciplinary Designer/Art Director based in LA/SF and currently a Senior Brand Designer at Story Protocol.
PIP Summit is a Web3 speaker series. The logo and visual brand was created around a custom typeface and processing code that implies a 3D space, allowing amorphous form-based designs that reflect the diverse range of topics at the summit.
- Logo & Brand Identity
- Custom Typography
- Creative Coding
- Merchandise & Print
- Web Design
- Experiential
Role: Lead Designer
Creative Director: Soo Kim
Events Director: Nick George
Story House is a weeklong exploration of the relationship between AI and Creativity, coinciding with Korea Blockchain Week and Frieze Seoul. The logo and visual identity was created to reference a “blue sky” of endless possibilities.
- Logo & Brand Identity
- Custom Lettering
- Web Design
- Experiential
Role: Lead Designer
Design Director: Susan Park
Photographer: @wavefilmProduction Agency: M&C
Emergence Universe is a collaborative storytelling project featuring the works of David Goyer (The Dark Knight, Foundation, Call of Duty) and Dermot Power (Harry Potter, Magic the Gathering, Star Wars). I created the logo, brand strategy, and secondary web pages while working alongside Thoughtlab in building visual brand elements.
- Logo & Brand Identity
- Art Direction
- 2D Motion
- UI/UX
- Data Visualization
- Web Design
Role: Designer/Art Director
Design Director: Susan Park
Designers: Diego Lugo, Chris Bailey
Web: Sam Fairbarn
Video: Jamil Watson
Like intellectual property itself, Ippy is amorphous, infinitely malleable, and can take any form. I created this mascot, basing his expressions on text based emoticons (◕ ‿ ◕) as a typographic way of using Ippy in twitter threads. Since its introduction, Ippy has been used to supercharge the Story community, as a vehicle for fine-tuned ai models, memes, sticker packs, merchandise, and more.
- Brand Identity
- Art Direction
- 2D Motion
- Experiential
Role: Lead Designer/Art Director
Design Director: Susan Park
(Video - Role: Art Director; Creative Director: Drew Litowitz; Motion Designer: Sam Wood; Music: Aaronisyourfriend)
(Fine Tuned AI Model - Playarts)
This book explores the connection of memory and fine art. I designed this 50 pages, 8.5inchesx12inches publication using a graphic motif that calls to the ellusiveness of memories.
- Brand Identity
- Art Direction
- Print Design
Farm Food Labs (FFL) is a proposed weekly workshop in which people can learn how to grow their own food. I created this motif of digitization in the visual brand focusing on the science behind food growth.
- Logo & Brand Identity
- Art Direction
- Custom Typography
- 2D Motion
- Experiential
- Web Design
- Print Design
Femme House (2023)
Femme House is a nonprofit fostering equitable opportunities for women and gender-expansive individuals in the world of house music. I built this visual brand and executed all designs to focus on creating spaces, literally and figuratively, in the electronic world for those pushed out by the mainstream.
- Logo & Brand Identity
- Art Direction
- Web Design
- Print Design
PIP Summit is a Web3 speaker series. The logo and visual brand was created around a custom typeface and processing code that implies a 3D space, allowing amorphous form-based designs that reflect the diverse range of topics at the summit.
- Logo & Brand Identity
- Custom Typography
- Creative Coding
- Merchandise & Print
- Web Design
- Experiential
Role: Lead Designer
Creative Director: Soo Kim
Events Director: Nick George
Story House (2024)
Story House is a weeklong exploration of the relationship between AI and Creativity, coinciding with Korea Blockchain Week and Frieze Seoul. The logo and visual identity was created to reference a “blue sky” of endless possibilities.
- Logo & Brand Identity
- Custom Lettering
- Web Design
- Experiential
Role: Lead Designer
Design Director: Susan Park
Photographer: @wavefilmProduction Agency: M&C
Femme House (2023)
Femme House is a nonprofit fostering equitable opportunities for women and gender-expansive individuals in the world of house music. I built this visual brand and executed all designs to focus on creating spaces, literally and figuratively, in the electronic world for those pushed out by the mainstream.
- Logo & Brand Identity
- Art Direction
- Web Design
- Print Design
Emergence Universe (2024)
Emergence Universe is a collaborative storytelling project featuring the works of David Goyer (The Dark Knight, Foundation, Call of Duty) and Dermot Power (Harry Potter, Magic the Gathering, Star Wars). I created the logo, brand strategy, and secondary web pages while working alongside Thoughtlab in building visual brand elements.
- Logo & Brand Identity
- Art Direction
- 2D Motion
- UI/UX
- Data Visualization
- Web Design
Role: Designer/Art Director
Design Director: Susan Park
Designers: Diego Lugo, Chris Bailey
Web: Sam Fairbarn
Video: Jamil Watson
Ippy (2024)
Like intellectual property itself, Ippy is amorphous, infinitely malleable, and can take any form. I created this mascot, basing his expressions on text based emoticons (◕ ‿ ◕) as a typographic way of using Ippy in twitter threads. Since its introduction, Ippy has been used to supercharge the Story community, as a vehicle for fine-tuned ai models, memes, sticker packs, merchandise, and more.
- Brand Identity
- Art Direction
- 2D Motion
- Experiential
Role: Lead Designer/Art Director
Design Director: Susan Park
(Video - Role: Art Director; Creative Director: Drew Litowitz; Motion Designer: Sam Wood; Music: Aaronisyourfriend)
(Fine Tuned AI Model - Playarts)
as if body loop (2023)
This book explores the connection of memory and fine art. I designed this 50 pages, 8.5inchesx12inches publication using a graphic motif that calls to the ellusiveness of memories.
- Brand Identity
- Art Direction
- Print Design
Farm Food Labs (2023)
Farm Food Labs (FFL) is a proposed weekly workshop in which people can learn how to grow their own food. I created this motif of digitization in the visual brand focusing on the science behind food growth.
- Logo & Brand Identity
- Art Direction
- Custom Typography
- 2D Motion
- Experiential
- Web Design
- Print Design